For those fresh to podcasting, launching a podcast can seem like a high-investment activity with a steep learning curve. Often, the most popularized podcasts are those equipped with a studio, expensive audio equipment, and complex editing software — sometimes even a full production team. As traditional media such as CBC and (recently) The Globe and Mail begin to grow in the world of podcasting, ‘making it’ in the podcasting game as a not-famous independent with no funding and very little personal cash to invest can seem daunting at best, an impossible task (and a complete waste of time) at worst. Join Mo Waja, professional speaker, marketer, author, Host of The Let’s Talk Show podcast, and (former) Host of the Toronto Story Archive podcast, as he discusses overcoming the high-investment barrier to build high-quality at low-budget, incorporating ‘low-budget’ as an active decision in your podcast brand and culture, and how ‘low-budget’ helped his podcast, The Let’s Talk Show, gain a competitive advantage through mobility.
Key Take Aways
- How to build high quality content with very little money
- How to make 'low budget' part of your podcast culture
- A minimalist approach to podcasting hardware, software, and tools
- The competitive advantage of a mobile podcast
- How to make mobile and low budget part of your brand