It’s the age of the micro-influencer. The individual with a decent following on their social platforms, producing content, but are looking to grow their following and their reach. As mass influencers such as well-known celebrities are losing the trust of their audiences when they endorse products or services, micro-influencers are becoming increasingly popular with brands looking to reach their specific audiences.
But, what does it take to work with a brand? How do you make it known you’re interested in partnering with a favourite brand? What do brands look for from their pool of influencers? Find that out, and more…
Key Take Aways
- Why micro-influencers are gaining ground over mass influencers
- Identifying your unique niche and value proposition
- Responding to a proposal from a brand
- Preparing a pitch to a brand
- Potential issues, things to watch for as an influencer