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So You Want to Be An Influencer…

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It’s the age of the micro-influencer. The individual with a decent following on their social platforms, producing content, but are looking to grow their following and their reach. As mass influencers such as well-known celebrities are losing the trust of their audiences when they endorse products or services, micro-influencers are becoming increasingly popular with brands looking to reach their specific audiences.

But, what does it take to work with a brand? How do you make it known you’re interested in partnering with a favourite brand? What do brands look for from their pool of influencers? Find that out, and more…

Key Take Aways

  • Why micro-influencers are gaining ground over mass influencers
  • Identifying your unique niche and value proposition
  • Responding to a proposal from a brand
  • Preparing a pitch to a brand
  • Potential issues, things to watch for as an influencer
Intermediate Social Media & Marketing Session
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