No longer is it a question about whether your brand or business should be on social media, but rather in what capacity. While the platforms may be free to use, to maintain a presence on social media requires resources. You want to make sure your investment is being well spent by supporting it with a results-driven strategy.
This session is for anyone looking to build a social media strategy for their business or brand from the ground up or to affirm what they already have in place.
Key Take Aways
- How to set realistic goals and objectives
- Things to consider when defining your audience
- How to choose the right platforms to reach your audience
- Tactics for content curation and creation
- How to measure success