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Social Media Strategy 101

Saturday
11:00 am
Room 223
Attend this Session

No longer is it a question about whether your brand or business should be on social media, but rather in what capacity. While the platforms may be free to use, to maintain a presence on social media requires resources. You want to make sure your investment is being well spent by supporting it with a results-driven strategy.

This session is for anyone looking to build a social media strategy for their business or brand from the ground up or to affirm what they already have in place.

Key Take Aways

  • How to set realistic goals and objectives
  • Things to consider when defining your audience
  • How to choose the right platforms to reach your audience
  • Tactics for content curation and creation
  • How to measure success
Beginner Social Media & Marketing Session

Speakers

  • Lindsay Munro

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